ITALDESIGN

engineers of ideas

by Aldo Colonetti and Valentina Croci

 

CREATED IN COLLABORATION WITH ITALDESIGN

ENGLISH TEXT

...And because there was no word to describe what we are,

we invented it. Ideneers, engineers of ideas.

The subtitle Engineers of ideas neatly encapsulates Italdesign's identity from 1968 to the present day, as witnessed by an unparalleled series of cars and prototypes for major brands and by the revolutionary decision to bring the experience and complexity of the "automotive" world into other sectors, ranging from furnishings to photography, from packaging to food design and through to transportation; an integrated vision that prefigures new models of development.
This book, with its spectacular layout, takes us behind the scenes, from the virtual simulation to the production of the working prototype, whether it be an electric hypercar, a wine tasting glass, a watch or a transport system for mobility-impaired users of a surprising road and air carrier.

 

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HOW TO BUY:

• ON-LINE through our website:
  • Giorgio Nada Editore: www.giorgionadaeditore.it
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• by MAIL ORDER SERVICE at:
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• in BOOKSHOPS:
  • Libreria dell'Automobile bookstore of Milan (C.so Venezia, 45 - Tel. ++39-02/76006624)
  • in the main specialized bookstores all over the world

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